Customer success works because it is the key difference between proactive and reactive account management.

At The Aviva Group, we take proactive steps in planning your customer journey. Using data and designing and using key metrics to provide the right tools and training - at the right time. This approach leads to your company’s services aligning with your client needs; putting you, and them, on the road to success.

As customer service teams seek to react on a transactional basis to customer needs, Customer Success seeks to proactively engage with customers to understand and diagnose problems before they happen.